The logo is how we identify the Protect Group brand. The stacked logo is the primary logo for the Protect Group and should be used wherever possible. The brandmark is used when the stacked logo cannon be used due to space limitations or scaling requirements. The horizontal logo is often used in the design footers and references the website URL.
It's important to keep clear space around the Protect Group logo. This ensures the logo is visually effective and maintains its integrity no matter the application. In this case, the clear space around the Protect Group logo is the same width as the clear space within the logotype. This makes it easier to adapt to various contexts and maintain aesthetic balance.
When using the Protect Group logos with the brand colours, its important to ensure there is a strong colour contrast. The below examples are approved colour combinations that ensures the logo variations are clearly legible. These should be the only combinations used in print and digital media.
The below example shows how the Protect Group should not be used. Do not stretch the logo, disassemble, use effects or multiple colours. It's important to always use the clear space around the logo no matter the placement and ensure only approved colours are used.
Britta is a Marketing Manager specialising in B2B growth marketing and content marketing. Her professional career spans almost 15 years and she has experience working in marketing and development agencies based in Cape Town, Boston and Vancouver. Her other industry experience includes the property industry (coworking in South Africa and Airbnb management in Australia), luxury accommodation, the wine industry, FMCG, and global SaaS businesses.
When Britta isn’t busy working on Protect Group’s marketing efforts you’ll find her in one of Cape Town’s great restaurants, gardening, boxing or finding the best white blend wine.
