Introduction

Founded in 2012 and headquartered in Louisville, Kentucky, Team Travel Source (TTS) partners with event producers, cities, hotels, and sports teams to provide streamlined hotel booking solutions for youth sports events across the U.S. Their mission is simple: make team travel easier, more efficient, and more rewarding for everyone involved.

The Challenge

Team Travel Source (TTS), a leading housing provider for youth sports events across the U.S., wanted to add greater value to the booking process for their customers. These include teams, families and sports organisations booking accommodations through their platform. With frequent last-minute changes and cancellations common in the youth sports industry, TTS aimed to offer protection that would increase peace of mind, drive conversions and unlock new revenue opportunities.

The Solution

Team Travel Source integrated Refund Protect into their booking platform, allowing guests to upgrade to refundable hotel stays for added peace of mind. By combining this with Protect Group’s AI-powered pricing, they ensured the offer was compelling for travel groups while driving maximum value for the business.

The Result

Team Travel Source has seen an increased revenue and boosted booking confidence for sports travel groups nationwide.

About

Team Travel Source

Founded in 2012 and headquartered in Louisville, Kentucky, Team Travel Source (TTS) partners with event producers, cities, hotels, and sports teams to provide streamlined hotel booking solutions for youth sports events across the U.S. Their mission is simple: make team travel easier, more efficient, and more rewarding for everyone involved.

Website: www.teamtravelsource.com
Key Stakeholder: Kelley Roberts
Founded: 2012
Industry: Sports & Hospitality
HQ: Louisville, Kentucky
Company Size: 51–100
Company size: 11-50

Protect Group has been able to provide housing protection with Refund Protect. We love offering this to our customers, who feel better protecting their investment. It’s been a very profitable revenue stream for our company while providing peace of mind.
Kelley Roberts
Team Travel Source
  • National leader in youth sports hotel sourcing
  • Expert partnerships with sports events, cities, and hotel chains
  • A mission-driven approach focused on service and innovation

The solution

Protect Group technology and products used
The products and platforms that contributed to partner success.
  1. Initial consultation

Protect Group met with TTS leadership to understand their goals and challenges, particularly around booking confidence, customer satisfaction and strategic revenue growth.

  1. Widget design

Protect Group demonstrated the Refund Protect widget and its seamless fit into the TTS booking experience, ensuring minimal disruption and maximum value for users.

  1. Strategic implementation

Working together, the teams rolled out Refund Protect during a key booking period. The technology was paired with an AI-powered pricing engine to dynamically fine-tune upgrade pricing, ensuring an optimal balance between customer value and revenue generation.

  1. Switch to dynamic API

Towards the end of 2022, TTS moved from a static to a dynamic integration type, resulting in an increased conversion rate and revenue per dollar. 

  1. Looking ahead

Protect Group and TTS maintained close collaboration post-launch to review performance, fine-tune strategy, and explore new opportunities to deliver more value across the platform.