The logo is how we identify the Protect Group brand. The stacked logo is the primary logo for the Protect Group and should be used wherever possible. The brandmark is used when the stacked logo cannon be used due to space limitations or scaling requirements. The horizontal logo is often used in the design footers and references the website URL.
It's important to keep clear space around the Protect Group logo. This ensures the logo is visually effective and maintains its integrity no matter the application. In this case, the clear space around the Protect Group logo is the same width as the clear space within the logotype. This makes it easier to adapt to various contexts and maintain aesthetic balance.
When using the Protect Group logos with the brand colours, its important to ensure there is a strong colour contrast. The below examples are approved colour combinations that ensures the logo variations are clearly legible. These should be the only combinations used in print and digital media.
The below example shows how the Protect Group should not be used. Do not stretch the logo, disassemble, use effects or multiple colours. It's important to always use the clear space around the logo no matter the placement and ensure only approved colours are used.
Britta é gerente de marketing especializada em marketing de crescimento B2B e marketing de conteúdo. Sua carreira profissional abrange quase 15 anos e ela tem experiência trabalhando em agências de marketing e desenvolvimento com sede na Cidade do Cabo, Boston e Vancouver. Sua outra experiência no setor inclui o setor imobiliário (coworking na África do Sul e gerenciamento do Airbnb na Austrália), acomodações de luxo, indústria vinícola, FMCG e negócios globais de SaaS.
Quando Britta não estiver ocupada trabalhando nos esforços de marketing do Protect Group, você a encontrará em um dos melhores restaurantes da Cidade do Cabo, fazendo jardinagem, boxe ou encontrando a melhor mistura de vinho branco.
