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The Growing Demand for Personalised Travel Solutions
Travellers today expect more than just a booking experience—they want a journey tailored to their needs. From seamless connectivity to VIP airport experiences, personalisation is now a key driver of customer satisfaction. According to a recent study, 86% of travellers say personalisation influences their booking decisions and OTAs that fail to adapt risk losing business to more innovative competitors.
This shift is particularly noticeable among younger, tech-savvy travellers who demand convenience at every stage of their trip. They seek flexible options, digital-first services, and added value that enhances their journey. OTAs that can deliver this experience through ancillary services stand to benefit from increased conversions, stronger brand loyalty, and higher revenue per booking.
How Protect Plus Drives OTA Revenue and Customer Satisfaction
Protect Plus by Protect Group is designed to help OTAs capitalise on this growing demand for personalised travel solutions. It provides access to a curated selection of ancillaries that enhance the customer journey while generating additional revenue.
By integrating Protect Plus into their booking flow, OTAs can offer tailored solutions such as Refund Protect, Delayed Baggage Protection, eSIM connectivity, Lounge Access, Flight Disruption Protection and Carbon Offsetting. These products are designed to remove friction from the travel experience, ensuring customers have everything they need from the moment they book until they return home.
The impact of this approach is clear: OTAs that offer relevant, high-value ancillaries see higher attachment rates and increased customer satisfaction. A seamless, well-integrated ancillary strategy turns a basic booking platform into a full-service travel companion, giving OTAs a competitive edge in a crowded market.
Spotlight on eSIM and Lounge Access for Tech-Savvy Travellers
Two standout products within the Protect Plus range are eSIM solutions and Lounge Access—both designed for today’s digital-first, convenience-driven travellers.
eSIM: Instant Connectivity for Global Travellers
Staying connected is no longer a luxury—it’s an expectation. Traditional roaming services are expensive and complicated while buying a local SIM upon arrival is often inconvenient. Protect Group’s eSIM solution, powered by Truely’s Switchless™ technology, allows travellers to activate mobile data instantly upon landing in any country, without the hassle of physical SIM cards.
This product is particularly appealing to business travellers, remote workers, and digital nomads who rely on seamless internet access. By offering eSIM at checkout, OTAs can provide an essential service that enhances the travel experience while driving additional revenue.
Lounge Access: Premium Comfort for Every Journey
Long airport layovers and delays can be a frustrating part of travel. Lounge Access, offered through Protect Plus, provides travellers with an upgraded airport experience, including comfortable seating, WiFi, refreshments, and business facilities.
With more travellers willing to pay for a stress-free airport experience, Lounge Access is a valuable addition to any OTA’s ancillary offering. It appeals to frequent fliers, luxury travellers, and business passengers looking for a seamless journey.
Why OTAs Should Integrate Protect Group Solutions
For OTAs, adding personalised ancillaries like eSIM and Lounge Access isn’t just about customer experience—it’s a revenue opportunity. The benefits of integrating Protect Plus include:
- Higher Conversion Rates: Personalised ancillaries increase the likelihood of a customer upgrading their booking.
- Increased Revenue Per Passenger: Each ancillary upsell generates additional income, helping OTAs diversify revenue streams.
- Enhanced Customer Loyalty: Travellers who receive a seamless, value-added experience are more likely to return for future bookings.
- Seamless API Integration: Protect Plus solutions integrate effortlessly into existing booking platforms, ensuring a smooth user experience.
Differentiate Your OTA with Protect Plus
In an industry where competition is fierce, differentiation is key. Protect Plus enables OTAs to go beyond basic bookings and create a truly personalised travel experience. With access to a powerful suite of ancillaries, OTAs can increase customer satisfaction, drive revenue growth, and build long-term loyalty.
Ready to transform your OTA’s offering? Discover how Protect Plus can elevate your customer experience and boost your bottom line. Learn more here.
